December 21, Home Broadband The share of Americans with broadband at home has plateaued, and more rely only on their smartphones for online access By John B. Horrigan and Maeve Duggan Three notable changes relating to digital access and digital divides are occurring in the realm of personal connectivity, according to new findings from Pew Research Center surveys.
Is there anything new in this latest study [download page], covering Q2 ? Before getting to the data and trends, a quick note on methodology.
As such, it is a measure of legacy TV viewing on set-top boxes, and does not include viewing via connected TV devices. For example, among the total population, weekly live TV viewing averaged 11 hours and 22 minutes per week in Q2while DVR and time-shifted TV viewing averaged 1 hour and 21 minutes per week.
Given the popularity of this analysis, we have expanded it into a premium report, The State of Traditional TV Viewingcovering a 5-year period from Q1 Q1 The report is now available for purchase here. Below the analyses of viewing trends, this article contains: What does that mean?
The year-over-year decline in traditional TV viewing among the population was the largest since Q1 In sum, between andsecond quarter traditional TV viewing by year-olds dropped by almost 10 hours a week, or by roughly 1 hour and 25 minutes per day.
In percentage terms, Q2 traditional TV viewing by year-olds was down by a huge Also, the trends are exaggerated by making the horizontal axis range hours per week rather than hours per week.
That number is more prevalent among youth: Interestingly, the drop-off in viewing among year-olds is larger when looking just at persons in TV households TV viewers. Among year-old viewers, the Q2 average of 64 hours and 21 minutes per month was down from 76 hours and 55 minutes per month during Q2representing a drop of about and-a-half hours per month.
That puts the per-day decline among year-old viewers at about 25 minutes, larger than the viewing drop among the population overall about 20 minutes per day. This indicates that viewing losses are not the result just of cord-cutting or a growing cord-never population: We examine the declines in viewing among the total population and the viewing population in more detail in our new premium report, The State of Traditional TV Viewingwhich is available for purchase here.
Millennials in this case as a whole spend more time accessing apps and the web on smartphones than they do watching traditional TV. What About Other Age Groups? More on that coming. Again, you can purchase the report for more insights into how these various age groups stack up in viewing, but for now the latest data indicates that: Teens watched 11 hours and 47 minutes of traditional TV per week in Q1, a substantial Of note is that TV viewing trends were weaker in Q2 than in Q1 for all of these age groups.
DR versionhere it is: Those results demonstrate the age-related skew in traditional TV viewing, with declines easing off with each age bracket and turning into a slight viewing increase among the oldest age group.
Looking at the overall picture, live TV consumption by adults averaged 3 hours and 55 minutes per day in Q2, down 14 minutes per day from Q2 after dropping by 2 minutes per day between and Clearly, the declines have accelerated of late.
Some Data Updated So yes, year-olds are continuing to watch less traditional TV with each passing quarter, likely due in part to increasing consumption of digital video and more time spent with their smartphones. Consider also a recent report from TDG which found that among dual-service users, adults ages would choose streaming services over pay-TV if forced to make the choice.
All age groups over 35 made the opposite choice.More people than ever are cutting the cord and ditching cable and satellite TV subscriptions, according to a report by The Hollywood Reporter on second-quarter earnings from the major cable companies.
Cable TV Declines in The year is going to be remembered for two things in the media segment of the market. The first is the thousands of job cuts that impacted small- to . The networks that are using compression technology to speed up their shows include Time Warner's TBS, which sped up "The Wizard of Oz" last November and used the technology on repeats of "Seinfeld.
For the latest influencer marketing news, resources, and case studies, subscribe to our weekly newsletter.. Is Cable TV Dying? Yes, According To These Stats & Trends. was a particularly bad year for cable TV.
Paying for TV has been a curious consumer phenomenon. There was a time when TV was free to consumers. It was delivered as a broadcast over-the-air and paid for either by commercials (US mostly) or by taxes on viewers (Europe mostly).
Mar 21, · "Cord-cutting" has become the bane of cable providers' existence, but the fast-changing face of consumer content is signaling dark days ahead for cable, as the option to avoid or drop cable.